Knitting LIVE! by Vogue Knitting presents Launch Pad: A Small Business Development Program

Launch Pad: A Small Business Development Program has been developed as part of Vogue Knitting’s commitment to a future in which our industry better represents the great diversity of our community. This program will provide resources and support for members of our community who are marginalized and who are either just starting a business; in the early stages of running a business; or hoping to become vendors in the future. This program has been conceived specifically to remove barriers to entry for these small business owners. Applications from Black, Indigenous and People of Color (BIPOC) small business owners will be prioritized, but we understand there there are other marginalized groups such as people with disabilities and LGBTQ+ people, or people whose first language is not English, who face barriers to entry across our industry. With this in mind, we welcome applications from everyone.

Participants will be looking for access to resources/experts to help support their growing business. The time commitment is two hours per week (minimum) over five weeks. A series of online lectures from industry experts will cover topics ranging from business operations and finance to marketing, and from human resources, diversity and inclusion to the kind of business model best suited to your vision. Webinar lecturers will share their experience and provide advice and insight and a wide variety of perspectives from within and outside of the industry.

On completion of the program, participants will have an opportunity to sell and promote their work at Knitting LIVE! New York in January 2020 at a vastly discounted rate.

Though primarily aimed at BIPOC small business owners, applications from everyone are welcome and will be considered, no matter your age, race, ethnicity, gender identity, sexual orientation, religion, or socioeconomic status. Applications will be reviewed and accepted by Diane Ivey, Claudia Carpenter, Glynn Lloyd, and a representative from Vogue Knitting.

The ultimate goal of this program is to increase the diversity within the Marketplace at Knitting LIVE! events this year and into the future, as well as to provide tools that will help your business to flourish elsewhere within the industry. We envision a future in which our industry is more inclusive and more equitable, and are committed to doing what we can to make this happen.

A special thank you to Diane Ivey from Lady Dye Yarns for putting so much thought and effort into this program!

Structure of the Program

Participants will be people looking for access to resources/experts to help support their growing business. The time commitment is two hours per week (minimum) over five weeks. A series of online lectures from industry experts will cover topics ranging from business operations and finance to marketing, and from human resources, diversity and inclusion to the kind of business model best suited to your vision. Webinar lecturers will share their experience and provide advice and insight and a wide variety of perspectives from within and outside of the industry.

On completion of the program, participants will have an opportunity to sell and promote their work at Knitting LIVE! New York in January 2020 at a vastly discounted rate.

Applications will be welcome no matter your age, race, ethnicity, gender identity, sexual orientation, religion, or socioeconomic status. Applications will be reviewed and accepted by Diane Ivey, Claudia Carpenter, Glynn Lloyd, and a representative from Vogue Knitting.

The ultimate goal of this program is to increase the diversity within the Marketplace at Knitting LIVE! events this year and into the future, as well as to provide tools that will help your business to flourish elsewhere within the industry. We envision a future in which our industry is more inclusive and more equitable, and are committed to doing what we can to make this happen.

A special thank you to Diane Ivey from Lady Dye Yarns for putting so much thought and effort into this program.

Structure of the Program

Over the course of five weeks this program requires participants to attend a total of 9 x 1-hour webinars that take place twice weekly: every Monday from 12pm—1pm EST and Thursday from 8pm—9pm EST (except November 28, 2019). At the end of each Monday webinar, the speaker will set an assignment that each participant should complete and submit by 3pm EST the following Thursday. Participants will then attend a webinar recap between 8pm—9pm EST when their assignments will be reviewed.

Cost of the program is $125 total. A total of 20 applicants will be accepted. If any net proceeds remain after we have paid for all program costs, Vogue Knitting will donate net proceeds to support charitable institutions.

Each participant will have the opportunity to display their product at Knitting LIVE! New York (January 17—19, 2020). There is a 30 foot x 8 foot booth space dedicated to Launch Pad in the 6th-floor prefunction area (i.e., outside the Marketplace doors). Each participant will receive one side of a standing grid wall (6 feet tall, 30 inches wide) to display their product and will share the space with the other participants. Move-in and setup will happen on Friday, January 17, 2020, from 7am—4:30pm. Marketplace floor opens at 4:30pm.

Cost to vend in this space is $175. Only participants who complete the course will be permitted to vend.
Booth space is valued at $1150 per 10 foot x 8 foot booth.
Applicants will be responsible for covering their own travel, hotel, expenses, and moving/setup/tear down costs.

Deadlines

  • Deadline for Vendor Accelerator Program Applications: Friday, November 15
  • Notification of acceptance to the program: Wednesday, November 20
  • *Deadline for participants to reserve spot and submit payment of $125 for webinar program due before the 1st webinar: Sunday, November 24 
  • *Deadline for participants to reserve and submit payment of $175 for booth space due after Diane's Thursday webinar: Friday, December 6 (however, if you would like to pay via payment plan, first installment payment is due Sunday, November 24 along with webinar payment)

*A payment plan is available in three installments: November 24, December 8 and December 29. If you would like to purchase a booth space and use a payment plan, you will need to sign up by Sunday, November 24, when webinar payment is due. 

Webinars

Webinar #1: November 25
Developing a Business Model with Glynn Lloyd, Executive Director, Foundation for Business Equity
Business modeling 101: How to create and implement a business model. Learn the basics.

Webinar #2: December 2
Marketing Lessons for Your Small Business Journey with Jay Maldonado, Senior Marketing Manager at Mailchimp
What is the typical small business journey? When do they start? What are the usual first steps? When should you begin marketing? This webinar will look at the latest research from entrepreneurs and small businesses to highlight the path usually taken and the elements to consider when building your brand.

Webinar #3: December 9
Bookkeeping Toolbox: Getting Your Business Ready for Tax Season with Claudia Carpenter, Crochet Luna
If you are a small business, chances are you are your company's finance department. Learn how to prepare the documents you need to make tax season less of a headache. Set up a Chart of Accounts that works for you. Conquer the mountain of paperwork that builds up week after week. Establish good bookkeeping practices that will help your business thrive. Understanding your company's finances is vital to the health and growth of your business. Let's get organized together!

Webinar #4: December 16
Inclusion Begins with "I" with Cecilia Nelson-Hurt, Diversity & Inclusion Practitioner
Diversity. Inclusion. Equity. Belonging. For many in the fiber community these words were not a part of their everyday vernacular prior to the beginning of this year. The community has spent the most of this year in introspective self-examination. And as the world becomes more multicultural, the importance of valuing individual social identities is ever further amplified. This session will provide insights into the concepts of diversity, inclusion and equity while offering guidance on how to impact the community to increase belonging and create lasting inclusivity.

Webinar #5: January 6
Tips and Tricks with Diane Ivey, Lady Dye Yarns
How to make your business stand out in the fiber community. Advice on planning for shows, social media posts, crowdfunding, and more.

Legal Disclaimer:
The information and materials contained in these webinars is for informational purposes only. It is not legal or financial advice. You should consult with an attorney or other appropriate professional to determine what may be best for your individual needs. Vogue Knitting does not make any guarantee or other promise as to results that may be obtained from using our content. No one should make any investment decision without first consulting their own financial advisor and conducting their own research and due diligence. To the maximum extent permitted by law, Vogue Knitting disclaims any and all liability in the event any information, commentary, analysis, opinions, advice and/or recommendations prove to be inaccurate, incomplete or unreliable, or results in any investment or other losses. Content from this program is not intended to and does not constitute legal advice or investment advice and no attorney-client relationship is formed. Your use of the information provided through this program is at your own risk.

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CLAUDIA M. CARPENTER

Claudia M. Carpenter, Small Business Owner – Crochet Luna
Almost 20 years of experience as office manager for her family’s Telecommunications business taught Claudia so much of what it takes to have a successful business. When she later branched out and started her own bookkeeping and tax preparation service company, she was able to focus her experience and knowledge on helping small business owners understand that no matter what the product or service they are involved in, having an efficient bookkeeping system is crucial to their business success. Claudia has always been a creative person and has found these past three years developing a business in the fiber community a unique and personally satisfying challenge. Having good bookkeeping practices doesn’t have to be complicated, and it is a skill that all business owners should develop. She looks forward to helping those wanting to get their creative businesses off to a good start. Education: Bachelor of Arts in Art from Mount Saint Mary’s College in Los Angeles, California, 2002
Experience: Office Manager: Pathcomm LLC, 1992–2010, Clear Point Bookeeping Services: 2003-2015

Diane Ivey

DIANE IVEY

Diane Ivey is the owner and creative director of Lady Dye Yarns, an indie-dye yarn company since 2010. A knitter for 17 years and a dyer, spinner and crocheter for 12, Diane looks forward to not only expanding her company but using her expertise in growth and expansion with other BIPOC businesses to grow on a national scale. She spent 16 years in the nonprofit sector. She holds a Bachelor of Arts degree in Political Science and Mass Communication with a concentration in Print Journalism from Georgia College & State University. She also holds a Master’s in Public Administration with a concentration in Nonprofit Management from Suffolk University.

GLYNN LLOYD

Glynn Lloyd has been a pioneer in the field of transformative urban economic development for over 25 years. He is the president and founder of City Fresh Foods and is currently the executive director of the Foundation for Business Equity. The foundation’s first initiative: the Business Equity Initiative, has designed and is executing a unique approach to truly scaling up our local Black and Latino enterprises in Eastern Massachusetts.

In 1990, after graduating from Boston University, Glynn became one of the inaugural members of Teach for America, teaching fifth grade in Louisiana. Upon returning to Boston, he decided to pursue an innovative approach to community economic development by creating community-owned-and-operated enterprises. Glynn founded City Fresh Foods Inc., a nationally renowned food service business, and over 20 years grew it on average 15% annually to $9M in revenue.

City Fresh Foods pioneered ethnic meals to homebound elders and healthier meals to school-age children, and was one of the first companies to receive Social Venture Capital, eventually returning a healthy multiple to its investors. Under Glynn’s leadership, City Fresh raised hundreds of thousands in investment capital, twice expanded its production capability to larger facilities, practiced open book management, and introduced fresh local ingredients from area farms into its supply chain.
Glynn played a pioneering role in the local foods systems movement by catalyzing Article 89, a recently passed Boston zoning law amendment that allows urban farmers to grow for the market as a right. To help institutionalize these practices, Glynn founded the Urban Farming Institute, a community-led nonprofit supporting the development of the new urban farming industry in Massachusetts.

Glynn has extensive experience assisting some of the region’s prominent nonprofits, including easing the transition of Commonwealth Kitchen to new leadership. As previous board chair of Sportsmen’s Tennis Club, Glynn assisted in the transition of leadership at both the board and management level, at a critical time of this African-American-led community institution’s life cycle. He was also selected and appointed by Governor Deval Patrick to serve as a trustee for Roxbury Community College, as part of the college’s pivot into its best possible future. Most recently, he helped found the Black Economic Council of Massachusetts, a coalition of black business, community, religious and labor leaders working together to improve economic indicators in the Black community.

Glynn resides in Roxbury, Massachusetts with his wife Sara and daughters, Grace and Ayana.

JAY MALDONADO

Jay Maldonado is a senior marketing manager at Mailchimp. Before his time at Mailchimp, Jay worked for American Cancer Society, The Home Depot, and Edelman Digital—where he worked on Disney Parks, Nike Women, and ConAgra Foods. A true social nerd, Jay met his now husband 10 years ago on Tumblr.

Cecilia Nelson-Hurt

CECILIA NELSON-HURT

As a diversity & inclusion practitioner, Cecilia Nelson-Hurt has more than 15 years of diversity, equity & inclusion experience. Currently, Cecilia serves as the assistant vice president of diversity & inclusion at L’Oréal USA, where she is responsible for shaping diversity efforts through innovative initiatives that underscore the company’s commitment to creating an equal-opportunity workplace. Cecilia is also responsible for the curriculum development and facilitation of all L’Oréal USA Diversity & Inclusion trainings, having trained more than 15,000 employees to date. Cecilia was introduced to the fiber arts by her maternal grandmother, who taught her how to crochet when she was very young. Cecilia later taught herself to knit and has been an avid knitter for more than 20 years. Combining her love for knitting and travel, Cecilia travels the world and visits yarn shops wherever she goes. To date, she and her “Yarn Husband” Jerome have visited more than 100 shops in the United States and abroad.